If you have done a bit study on Search Engine Optimisation, you must have come across the term “backlinks”. Backlink has become one of the important factors in SEO along with authoritative content. If you have a website and you want it to rank in the search engine results, you should really consider how to generate backlinks to your website.
What is a backlink, why it is important, and how it can help your site’s SEO?
Backlinks are the hyperlinks directed towards your website from other web resources. These are known as inbound links as well. When other websites, web pages, and web directories hyperlink to your website, that is considered as a backlink.
It creates a huge impact on the presence of a website in search engine results. Search engines calculate page rankings using multiple factors to display search results and backlink is one of those. When a search engine runs its algorithm to decide the relevance of a website to a keyword, it considers the number of quality inbound links to the website. Furthermore, the search engine evaluates the content of the website to determine the quality of an inbound link. When links to your website come from other websites and those websites have related content to your website, these inbound links are considered more relevant to your website. The higher the relevance of inbound links from more authoritative websites, the greater their quality.
Backlinks help to get more organic traffic to your website. More organic traffic means more popularity and more new visitors!