Blogging SEO

How to generate backlinks to your website

If you have done a bit study on Search Engine Optimisation, you must have come across the term “backlinks”. Backlink has become one of the important factors in SEO along with authoritative content. If you have a website and you want it to rank in the search engine results, you should really consider how to generate backlinks to your website.

What is a backlink, why it is important, and how it can help your site’s SEO?

Backlinks are the hyperlinks directed towards your website from other web resources. These are known as inbound links as well. When other websites, web pages, and web directories hyperlink to your website, that is considered as a backlink.

It creates a huge impact on the presence of a website in search engine results. Search engines calculate page rankings using multiple factors to display search results and backlink is one of those. When a search engine runs its algorithm to decide the relevance of a website to a keyword, it considers the number of quality inbound links to the website. Furthermore, the search engine evaluates the content of the website to determine the quality of an inbound link. When links to your website come from other websites and those websites have related content to your website, these inbound links are considered more relevant to your website. The higher the relevance of inbound links from more authoritative websites, the greater their quality.

Backlinks help to get more organic traffic to your website. More organic traffic means more popularity and more new visitors!

Blogging SEO

Blogging Content Guidelines

Blog (truncated form of Weblog) is a webpage or website containing regularly updated write-ups called posts or articles or entries typically shown in descending chronological manner, i.e. the most recent write-up appears first. Blogs can be authored by a single person and can be multi author blog as well. Now a days, blogs contain photos, videos, audio (music and podcasts) etc. To increase the visitor engagement, modern blogs allow users to comment and give review on the posts, provides the ability to share the article links to popular social media networks as well.

There are lots of handy tools, website builder, online blogging platform (e.g. Blogger, Tumblr etc.), and CMS available to setup a blog. WordPress is a very good choice for beginners to setting up a blog quickly. It is an open source CMS vastly known for its simplicity and expandability. WordPress also provides lots of inbuilt SEO facility as well.

Blog is used as a medium by business marketers to influence inbound traffic and more customer conversion. Many people use blog to express their talent, as a daily diary, or just for casual write ups. Whatever the purpose is, one thing we should keep in mind, that the readers of the blog should not feel they are deceived. That’s why the content of a blog should be transparent, unique, and valuable to readers.

Google categorizes contents by something like Vital, Useful, Relevant, Slightly Relevant, Off-topic. So you need to follow some best practices to not to fall under lower categories which are less effective for SEO.